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Xiaomi OLED TVs have become a hit in China. They took 50% of the market

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The head of Xiaomi China, Lu Weibing, shared the joyful statistics on his Weibo page. A top manager, referring to a certain partner (probably, this is either a local analytical agency, or a representative of a large marketplace like JD.com), said that Xiaomi TVs occupied 50% of the local OLED TV market. At the same time, Liu Weibing noted that the penetration of OLED models in the market is not great, so the company will focus its efforts on the release of new devices with OLED screens and the popularization of such models.

Xiaomi OLED TVs have been bestsellers on various platforms in China for two months in a row, and this has allowed them to occupy half of the market. Interestingly, Xiaomi does not have many OLED TVs. The most recent models – Mi TV Master OLED 77 and Mi TV 6 OLED 55 and 65 – debuted in August. …

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Electric Cars

US regulator unhappy that Tesla allows drivers to play games built into the car while driving

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The U.S. National Highway Traffic Safety Administration (NHTSA), expressing concern over driver distraction accidents, said it is in discussions with Tesla to update its electric vehicle software that allows users to play video games on a touchscreen mounted in front of the dashboard.

Tesla has added the games to a software update that was downloaded to most EVs this summer.

“Distraction accidents are a cause for concern, especially in vehicles equipped with many convenient technologies such as entertainment screens. We are aware of the driver’s problems and are discussing this feature with the manufacturer, ”the source quoted the NHTSA statement.

NHTSA has reported that driver distraction is the cause of a significant number of road deaths in the United States.

By adding games, Tesla warned users that “driving while playing is for passengers only.” However, the driver can play by simply pressing a button to pretend that the passenger is about to play.

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Electric Cars

Gartner predicts that the average price of a new car in the US and Germany will exceed $ 50,000 by 2025

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According to Gartner, by 2025, chip shortages and trends such as electric traction and self-driving will force half of automotive OEMs to develop their own chips. This will give them control over product development plans and the supply chain.

“The automotive semiconductor supply chain is complex,” said Gaurav Gupta, vice president of research at Gartner. “In most cases, chip makers have traditionally been third-tier or even fourth-tier suppliers to carmakers, so it usually takes time for them to adapt to changing demand from the automotive market. The lack of transparency in the supply chain has heightened the desire of car OEMs to have more control over semiconductor supply. “

Analysts point out that the current shortage of microcircuits is mainly related to products made with relatively old technology using 200mm wafers, and this makes it difficult to expand production capacity.

Manufacturers are expected to move to the OEM-Foundry-Direct model of in-house chip development. It is not unique to the automotive industry and will become more widespread as the semiconductor market changes. It’s about contract manufacturers providing access to advanced manufacturing processes and cutting-edge intellectual property. These measures facilitate the development of microcircuits.

Gartner also predicts that the average new car sales price in the US and Germany will exceed $ 50,000 by 2025. This will lead to an increase in the volume of repair and modernization of old cars. Analysts expect that the market for new cars will not only not increase, but even contract in the face of rising prices.

“This price increase is likely to reduce overall vehicle sales and increase the market for parts and upgrades as people strive to extend the life of existing vehicles,” said Mike Ramsey, vice president of research at Gartner.

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Electric Cars

The Ford F-150 Lightning electric pickup truck is in steady demand. It has already collected 200,000 orders

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Ford has announced the number of orders it has placed for the F-150 Lightning electric pickup. Recall that the car was officially declassified at the end of May this year, production will begin only next year, deliveries of commercial vehicles to the first buyers are expected only in the second half of 2022, but there are now about 200,000 people in the queue for the F-150 Lightning. Tesla Cybertruck, of course, is more popular, but for Ford, this volume of pre-orders is very large.

Earlier, Ford spoke about its production capabilities: next year, the company originally planned to ship only 15,000 pickups, in 2023 – 55,000, in 2024 – 80,000. And already in 2025, a new generation of Lightning should appear. So now we need to somehow find resources to double production plans – this is the only way to satisfy all the demand for an electric version of the most popular pickup in the United States before the release of a successor. In general, the demand for the F-150 Lightning is stable: in a month it grows by 20,000 – 40,000 orders. The company also notes the fact that 75% of orders come from new customers who have not previously owned Ford.

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