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Xiaomi forgot about its promises: the company earns far from 5% on each Xiaomi 12S Ultra

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According to a study by Counterpoint, the Xiaomi 12S Ultra with 8 GB of RAM and 256 GB of flash memory is about $517 in hardware, while the smartphone went on sale for $887.

In the spring of 2018, Xiaomi CEO Lei Jun said that the company refuses to receive more than 5% of profit from the sale of smartphones, IoT electronic components and all kinds of gadgets. This is a figure that takes into account the deduction of taxes, the cost of brand promotion and user service. In 2019, he reaffirmed that the company would not overcharge its smartphones, limiting itself to a profit margin of 5%.

Xiaomi forgot about its promises: the company earns far from 5% on each Xiaomi 12S Ultra

Here it is worth paying attention to the fact that the calculated cost of components refers to the cost of equipment, but does not include the cost of R & D design, warehousing, logistics, marketing and other aspects. But in this case, as in the case of all modern Xiaomi smartphones, the profit clearly exceeds 5%. The rise in price of Xiaomi smartphones has occurred over the past two years, and everyone has gradually become accustomed to this.

Experts note that the cost of Xiaomi 12S Ultra equipment is quite high, since the smartphone uses Leica lenses, Snapdragon 8 Plus Gen 1 mobile platform, excellent screen, Xiaomi Surging G1 power management processor and other new components.

After the Xiaomi 12S Ultra went on sale, Lei Jun said that the phone’s user feedback rating reached 98%, which is the highest rating among high-end Xiaomi products in the past two years. This confirms that Xiaomi is doing better and better on high-end flagships.

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Electric Cars

Jidu robots will be a generation ahead of Tesla

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Jidu robots will be a generation ahead of Tesla

Baidu’s electric vehicle maker Jidu Auto said it will be one generation ahead of Tesla in terms of autonomous driving technology.

“Our understanding of smart vehicles is that being electric is the semi-final and being smart is the final,” Baidu chief executive Robin Li said yesterday.

Jidu plans to deliver 800,000 of its smart cars (called “robots”) by 2028, as well as launch its second model into mass production in 2024. In June, Jidu unveiled its first Robo-01 concept car, which has no door handles and can be fully controlled by voice control, with the model planned for mass production in 2023.

Jidu robots will be a generation ahead of Tesla

Robo-01

In addition to equipping the car with Baidu-based autonomous driving software technology, the Jidu “robots” will have two laser rangefinders (lidars) and 12 cameras. At the same time, Tesla does not use lidars.

Tech companies around the world are competing to develop smart cars following Tesla’s success in commercializing electric vehicles. We should see Xiaomi smart car next year.

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This is the new MG7. Official images and new information

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This is the new MG7 Official images and new information

The MG brand, which is now owned by the Chinese company SAIC, has shared the first official images of the revived MG7 model. The premium MG sedan will return to the market in the form of a large flagship fastback.

This is the new MG7.  Official images and new information

In the published images, the MG7 appeared in the top-end 405 VTGI Trophy package with a pair of twin exhaust pipes. The model features a sloping roof, a long rear overhang and a so-called “hardtop” design with frameless side windows.

The previous generation was based on the MG ZT and Rover 75, which were built on the old BMW platform. The new generation MG7 will receive the SAIC development platform. Inside, a huge touchscreen display will be installed, which will be divided into a digital instrument panel and a multimedia system control screen. At the same time, the manufacturer decided to keep the physical control buttons for various systems.

This is the new MG7.  Official images and new information

At launch, the MG7 will be offered in two configurations. In the “base”, the novelty will receive a 1.5-liter turbocharged engine with a capacity of 185 hp. and a seven-speed “robot”, and the top version will have a 2.0-liter 257-horsepower engine under the hood, which will work in conjunction with a nine-speed automatic transmission. A little later, approximately in the middle of 2023, another, more powerful modification of the MG7 with a rechargeable hybrid power plant should appear on the market.

This is the new MG7.  Official images and new information

This is the new MG7.  Official images and new information
This is the new MG7.  Official images and new information
This is the new MG7.  Official images and new information
This is the new MG7.  Official images and new information

The premiere of the new MG7 is scheduled for August 17th.

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Electric Cars

Step aside, Geely! Electric car manufacturer Nio will also make smartphones

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Step aside Geely Electric car manufacturer Nio will also make

Nio, which is known in China for its electric vehicles, intends to develop a new market. They plan to develop and produce smartphones there.

Step aside, Geely!  Electric car manufacturer Nio will also make smartphones

On August 4, the manufacturer registered a division of Nio Mobile Technologies Co Ltd with a starting capital of $100 million. The division is headquartered in Shanghai and co-founders include Nio President Qin Lihong. According to media reports, the company is preparing the first smartphone in 2023, while it will be cheaper than the iPhone. Smartphones are expected to be released once a year.

In addition to smartphones, the new company will sell mobile devices, wearable electronics, hardware solutions for artificial intelligence and communication devices. There will also be software development.

By the way, earlier the Chinese car manufacturer Geely acquired Meizu to also enter the mobile electronics market.

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