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Voltswagen – this could be the new VW brand in the USA



Volkswagen (VW) will rename its US electric vehicle division Voltswagen. Anyway, so it is said in an as yet unpublished press release, which became known to CNBC. One might think that this is a prematurely leaked April Fools’ joke, but the channel claims that the press release was dated April 29, and its authenticity was confirmed with the help of “a person familiar with the company’s plans.”

VW has repeatedly spoken about its plans for the production of electric vehicles, which include a large investment. It recently announced that it is accelerating its strategy, with a goal of bringing electric vehicles to 70% of total European shipments by 2030 and 50% in the US and China.

The choice of a new name – Voltswagen of America – is likely to show how serious the manufacturer is about electric vehicles. The source clarifies that VW will continue to use its regular logo on combustion-engine vehicles, with a lighter blue variant representing electric vehicles. In addition, the latter will receive an additional badge with the word Voltswagen. The changes will take effect in May.

Whether the same changes are planned in other markets is still unknown.

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