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TrendForce forecasts QLED and OLED TV shipments to hit record highs this year

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The continuing rise in TV panel prices, as well as the shortage and consequent price increases for semiconductor components for TVs, have forced TV brands to cut shipments of small and medium-sized models in 2021 in favor of more profitable large-sized mid-range and high-end TVs. The specialists of TrendForce analytical company are sure of this. They expect that the change will lead to an increase in shipments of QLED TVs in 2021 to 11.02 million units, or 22.4% over last year. On the other hand, OLED TV shipments are expected to reach 7.1 million units in 2021, up 80% from last year. As such, shipments of QLED and OLED TVs are expected to be record high this year.

Analysts point out that travel restrictions in Europe and the United States will inevitably ease as vaccinations continue, and the demand for television generated by the ‘couch potato economy’ is likely to weaken. In addition, the cost of TV panels remains sky-high and shows no signs of decline. Consequently, TV brands are moving towards larger screen sizes and better specifications to maximize profits and minimize the financial losses incurred in selling medium and small TVs. Given the declining shipments of these less lucrative models, overall TV shipments growth is likely to slow. TrendForce projects total TV shipments this year at 220 million units, up just 1.4% from last year.

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