Gaming
There will also be ads in PlayStation games. The company wants to launch the project before the end of the year
Sony is also considering adding ads to games.
We will remind, earlier there was information that Microsoft is working on a program of assistance to place ads for developers of shareware (free-to-play) games for Xbox consoles.
Now it became known that Sony is working on a similar project. According to the source, three people involved in the work said that Sony is testing with ad technology partners to help game developers create in-game ads. The idea is to encourage developers to keep making the free games that have surged in popularity thanks to the pandemic by giving them new funds to monetize them.
The new initiative is expected to be launched by the end of this year. The goal is for the ad to look like it’s part of the game, like digital billboards in sports stadiums. The formats may include advertisements that reward viewers for viewing and advertisements for in-game items.
Who peeped the idea from whom is unclear, but the source says that Sony discussed in-game advertising a year and a half ago before the release of the PlayStation 5. Sony allegedly strictly checks advertising companies in order to exclude any collection of personal data of gamers.
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Gaming
The smallest PC based on AMD R7 6800U is presented. Ayaneo Air Plus looks like Nintendo Switch OLED
Ayaneo has announced a new Air Plus laptop based on AMD R7 6800U, equipped with a 6-inch 1080p screen. The device is very similar to the Nintendo Switch OLED handheld console.
The 6-inch Ayaneo Air Plus is almost the same size as the 7-inch Switch OLED. Ayaneo Air Plus is currently the smallest AMD R7 6800U-based portable device with a 6-inch screen, according to the official statement from the developers.
The device is equipped with a fingerprint sensor and has a 46.2 mAh battery, as well as a USB4 connector. The power consumption of the device reaches 28 watts. An external video card is also supported. In addition, this laptop will also be available with Intel i3-1215U and AMD 7020 series (Mendocino) processors.
The Ayaneo Air Plus laptop is expected to be available for sale soon.
Microsoft has published a report on the results of the second quarter of fiscal year 2023.
The company’s revenue rose 2% to $52.7 billion, while net income fell 12% to $16.4 billion.
This is far from Microsoft’s best quarter. These results are due to several reasons. First, there is a decline in revenue from manufacturers of laptops with Windows and PC sales in the market as a whole. Secondly, sales of Microsoft devices sank by a considerable 39%.
Also not the best way to feel in the last quarter and the gaming division of the company. In general, the Xbox division was marked by a decrease in revenue. Game sales fell by 13%, hardware sales fell by the same amount, that is, primarily consoles, and revenue from services and services decreased by 12%.
At the same time, Microsoft notes the further growth of the Game Pass service, but, as always, does not name the number of users and revenue.
Opera Software has announced a fresh update for the branded game browser Opera GX. The popular short video service TikTok has been integrated into the sidebar of the browser.
As planned by the developers, this will simplify the search for content. The company explained:
We know that the majority of TikTok users watch gaming content every day, so now you can enjoy content from all your favorite creators and communities right on the big screen.
Opera GX gives you direct access to TikTok: you can discover new creators, create and share your own memes, and more.
New Opera GX users will have immediate access to TikTok in the sidebar. Existing Opera GX users will have to activate the feature in the sidebar settings under Messengers.
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