In the fourth quarter of 2020, the global market grew 28% year-on-year amid strong demand for entertainment devices over the holidays and continued work / study from home.
According to the estimates of the analytical company Strategy Analytics, 62.5 million tablets were sold in the fourth quarter of 2020, and in just a year – 188.3 million. These data indicate market growth. For comparison: in the fourth quarter of 2019, 48.6 million tablets were sold, and for the whole of 2019 – 160.3 million.In other words, the growth in the fourth quarter was 28%, and if we compare the indicators for the whole year, then the growth is 18 %.
The obvious reason for the growth in sales is the restrictions imposed by the pandemic. They have led a huge number of people to work, study and play more remotely.
Apple is the leader among manufacturers. The manufacturer accounted for 29.7% of tablets sold in the fourth quarter. If we take data for the whole year, Apple’s share is 30.6%. In 2019, the company owned 27.7% of the tablet market.
Samsung is in second place. In 2019, the South Korean manufacturer provided 13.6% of all tablet sales in the world, and in 2020 – 16.3%.
Next comes Amazon. The share of the largest online store in the tablet market is 10.7%. A year ago it was 10.0%.
The top five also include Lenovo and Huawei, whose shares are equal to 8.9% and 5.5%, respectively. In 2019, Lenovo tablets accounted for 5.2% of all sales, while Huawei tablets accounted for 8.7%.
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