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“The market is in crisis and the situation is getting worse” – prices for consoles, smartphones, TVs and other equipment will rise



With a growing global semiconductor shortage that is only getting worse, consumers around the world are faced with rising prices and shortages of goods, from TVs and mobile phones to cars and game consoles.

Experts note that the surge in demand for electronics, which occurred due to the pandemic, has reached a critical point, when component manufacturers simply cannot process all orders. The shortage was fueled by the launch of new game consoles, 5G-enabled smartphones, rising demand for TVs and home theaters, and high-tech electric vehicles.

Microcircuits are everything. We are seeing a real storm of supply and demand. But, in fact, there is a new level of demand, which is impossible to keep up with. The market is in crisis and the situation is getting worse.

Neil Campling, technical analyst at Mirabaud.

Last month, Sony, which along with other console makers struggled with inventory shortages last year, said it may not hit sales targets for the new PS5 this year due to semiconductor supply issues. Microsoft predicts that supply problems will persist until at least the second half of the year.

Samsung has announced that it will have to abandon the release of the new Samsung Galaxy Note smartphone this year due to a shortage of parts, despite being the world’s second largest chip maker.

Koh Dong-jin, one of Samsung executives, who also heads the mobile division, emphasized that there is a “serious imbalance” in the market in who gets limited supply of chips.

There are no signs of declining demand, so prices continue to rise. This will affect end users. So cars will cost more, phones will go up too. This year, the iPhone will definitely not be cheaper than last year.

Neil Campling

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