The iPhone 15 finally gets a USB-C port, something many have been waiting for. But after the start of sales, it became clear that everything with this function is very ambiguous. So, as it turned out, not all cables from famous brands are compatible with the iPhone 15, and now official Apple stores in China have even begun to dissuade users from using cables for Android smartphones with the iPhone 15.

The first such store was the Apple Store in Foshan (Guangdong Province), but now users report that they have begun to receive similar recommendations from other stores. Points of sale believe that using third-party cables may cause overheating. This is due to the peculiarities of the location of the contacts.

Such recommendations caused a flurry of criticism against official Apple stores. Firstly, many have already been able to verify the compatibility of their brand new iPhone 15 with third-party cables. Secondly, there is an opinion that in this way Apple persuades users to purchase original cables, which are much more expensive than third-party ones.

Popular blogger Mrwhosetheboss with 16.4 million subscribers on YouTube decided to compare the autonomy of the new iPhones with previous generations.

The new line was presented in its entirety in the test, and from the old ones the iPhone 14 Pro Max, iPhone 14 and iPhone 13 Pro Max were taken.

At the initial stage, the iPhone 15 Pro Max and iPhone 13 Pro Max took the lead, while the iPhone 15 Pro immediately became an outsider. The iPhone 15 Plus also performed well, lagging behind the leaders quite a bit.

Further, during the testing process, the worst model did not change, but the iPhone 15 Pro Max began to overtake its “grandfather”. At the same time, at what point did the leader change altogether – it unexpectedly became the iPhone 15 Plus.

When the iPhone 15 Plus reached the 50% charge mark, the iPhone 15 Pro Max had 44%, the iPhone 13 Pro Max remained at 41%, and the iPhone 15 Pro only retained 24%, that is, half the leader. At the same time, the outsider also changed – it became the iPhone 14 with 22%.

As a result, it was the iPhone 14 that was eliminated first with a result of 9 hours of screen operation. The iPhone 15 Pro was marginally better: 9 hours and 20 minutes. The iPhone 15 was the third to drop out, but it lasted almost 10 hours. The iPhone 14 Pro Max lasted another hour longer.

iPhone 13 Pro Max closed the top three with a result of 11 hours and 19 minutes, in second place was the iPhone 15 Pro Max with a result of 11 hours and 41 minutes, but the leader in the end was still the iPhone 15 Plus, which worked for an incredible 13 hours and 19 minutes.

Thus, the new generation as a whole has shown itself to be better in terms of autonomy than the previous one, and the result of the iPhone 15 Plus is absolutely amazing.

There are not many brands in the smartphone market, judging by numerous announcements, analyst data and other popular materials. However, in reality there are a huge number of them. Moreover, in the last few years alone, about 500 brands have left the market!

According to Counterpoint analysts, from 2017 to 2023, about half a thousand brands left the smartphone market. Moreover, this is not just a large number in itself. The fact is that in 2017, which was the peak year for this market, there were more than 700 brands present. That is, about two thirds were gone. By the end of this year, about 250 players will remain active.

There are many reasons for this situation. This includes improving the quality of smartphones themselves, longer replacement cycles, the transition to 5G, and the economic crisis.

Interestingly, the number of global brands has changed slightly over the past years: mostly local players are leaving the market.