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The Ford F-150 Lightning electric pickup truck is in steady demand. It has already collected 200,000 orders

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Ford has announced the number of orders it has placed for the F-150 Lightning electric pickup. Recall that the car was officially declassified at the end of May this year, production will begin only next year, deliveries of commercial vehicles to the first buyers are expected only in the second half of 2022, but there are now about 200,000 people in the queue for the F-150 Lightning. Tesla Cybertruck, of course, is more popular, but for Ford, this volume of pre-orders is very large.

Earlier, Ford spoke about its production capabilities: next year, the company originally planned to ship only 15,000 pickups, in 2023 – 55,000, in 2024 – 80,000. And already in 2025, a new generation of Lightning should appear. So now we need to somehow find resources to double production plans – this is the only way to satisfy all the demand for an electric version of the most popular pickup in the United States before the release of a successor. In general, the demand for the F-150 Lightning is stable: in a month it grows by 20,000 – 40,000 orders. The company also notes the fact that 75% of orders come from new customers who have not previously owned Ford.

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Electric Cars

Canadian company Frontiers North Adventures wants to replace northern tourism vehicles with electric vehicles

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Every year, thousands of ecotourists come to the Canadian village of Churchill on the shores of the Arctic Ocean for the chance to see polar bears. Frontiers North Adventures, a local travel company, uses 40-seat diesel-powered Tundra Buggy buses to transport tourists across the ice.

It recently announced plans to replace all twelve custom cars with zero-emission electric vehicles.

Unlike companies that can turn to the automaker in such cases, Frontiers North Adventures had to do most of the engineering for the electric version of the Tundra Buggy in-house.

Canadian company Frontiers North Adventures wants to replace northern tourism vehicles with electric vehicles

“The biggest problem we had with the first vehicle is that this has never been done before. We were working with donated batteries so we had to build our own systems and we had to do it all from scratch… it took a very long time because we had to figure everything out,” explains Jessica Burtnick, Manager of Frontiers North Adventures for Marketing and Communications. – We hope to redo the second [Tundra Buggy] it will be a little easier… and when we get to the 12th, we will reach perfection.”

The company expects the transition to electricity to be a boon for the environment, reducing CO2 emissions by 3,600 tonnes over the next 25 years and helping to insulate the business from fuel price fluctuations. In addition, cars will become much quieter.

Funding for the project came from dedicated Manitoba funds and in-kind support and technical services were provided by Red River Polytechnic College’s Transportation Technology and Energy Center. Batteries for the car were donated by electric bus manufacturer New Flyer from Winnipeg.

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Electric Cars

Electric car for $ 4,500 ahead of Tesla and Porsche Taycan: which electric cars are getting cheaper the slowest

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The All-China Federation of Industry and Commerce, the Automobile Dealers Chamber of Commerce and Cheevaluation have jointly released the 2021 China Automotive Residual Value Preservation Annual Report, which shows how much cheaper new-energy vehicles have fallen in the first year.

The list includes top-selling models, including Wuling Hongguang MINI EV, Tesla Model 3, Tesla Model 3, BYD Han, Xiaopeng P7, and more. including Hongguang MINI EV surpassed all expectations and won the first place: in the first year, it retained 89.78% of the original cost on average in the Chinese market. A car costs less in the first year than it would cost to rent another car in China.

Electric car for $ 4,500 ahead of Tesla and Porsche Taycan: which electric cars are getting cheaper the slowest

As for why the Hongguang MINI EV is slowly getting cheaper there, the main reason is that the manufacturer has reduced its profit margin as much as possible. Recall that an electric car for $ 4,500 was the best-selling over the past 16 months in China.

The Xiaopeng P7 ranked second on the list with 85.67% and also overtook the Tesla Model 3 and Model Y cars, which came in third and fifth respectively. The Porsche Taycan was in fourth position with a score of 83.47%.

Electric car for $ 4,500 ahead of Tesla and Porsche Taycan: which electric cars are getting cheaper the slowest

Also on the list were BYD, HanGAC Aion Aion V, NIO ES6, GAC Aion Aion S, and BYD Tang.

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Word of mouth in action: Tesla does not spend money on advertising, car owners do it for her

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Tesla has posted on Chinese social media that its ad spend is almost zero. Customers are asked to remember the last time they saw a Tesla ad on billboards, in banner ads on websites, or on television.

Tesla claims that it deliberately does not advertise its vehicles, relying only on word of mouth. We are talking about the free and voluntary distribution of information about Tesla cars from satisfied users to their friends, acquaintances and Internet users around the world.

Earlier, Elon Musk said: “We will focus on improving the performance and quality of Tesla products. We believe that the best way to sell products is to allow users themselves to spread the word about them.”

Word of mouth in action: Tesla does not spend money on advertising, car owners do it for her

In addition, Tesla noted that the cost of most vehicles on the market is made up of manufacturing costs, component costs, research and development costs, and quite a lot of marketing costs. At the same time, Tesla considers it unreasonable that car owners should pay for their advertising.

According to Tesla, when a product is really good, people themselves will actively recommend it. Therefore, the company focused on research and development, as well as increasing the pace of production.

The direct selling model allows for interaction with customers, allowing consumers to learn more about a car from Tesla product experts before making a decision to buy a car.

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