Apple has updated its App Store pre-order policy, allowing developers to offer their apps six months before their official release. A post on the portal to software creators says that developers will be able to allow customers to pre-order the app 180 days in advance of its release. The company also added that it could take advantage of the longer period to generate more interest in its product and offer various types of rewards for pre-ordering. Cupertinos officially launched pre-orders of applications back in 2017 for devices running on iOS, macOS and tvOS. Apple’s old pre-order policy allowed developers to post their products for 2 to 90 days before they became available for download.
Developers can take advantage of a longer pre-order period, whether their app is free or paid. Users will not be charged for pre-ordering until the purchase is ready to download. Thus, you can have time to cancel the pre-order in case you change your mind about purchasing the game or application. In addition, it provides for sending a notification that the purchase will be automatically installed on devices within 24 hours.