Artificial intelligence has more and more weight in the world of marketing. Advances in this field have achieved that these artificial intelligences can learn and adapt their way of working to different sectors and even to specific cases in each sector. The machine learning it is increasingly solid and, taking...
The EU intends to help citizens better understand when they see political ads and who is behind them. Concerned about possible abuse of political advertising to undermine elections, the European Union intends to to help citizens have a better understanding of when they see political ads and who is behind...
When a user tries to close an advertisement on a mobile device, the application starts downloading automatically. There is a growing number of complaints from users on the web about intrusive ads that secretly install other applications on their devices. How report participants in the discussion on Reddit, a number...
Firefox 92 introduces the Firefox Suggest feature that personalizes the search results in the address bar. The contextual search hints feature in Firefox’s address bar now offers users not only their past queries and tabs, but also promotional content from Mozilla partners. In September of this year, a new version...
Many sites “mix” advertising and real content, restricting viewing of the resource when the ad blocker is enabled. Researchers from Virginia Tech and University of California (Davis) in the US and FAST NUCES and Lahore University of Management Sciences in Pakistan have developed a machine learning-based method for identifying websites...
Google plans to move the Chrome browser to a new platform for developers – Manifest v3, which will entail the termination of the work of ad blockers Google announced that Chrome extensions created in accordance with the Manifest V2 specification will stop working in January 2023. After that, only Manifest...
The US intelligence community is as wary of malicious online ads as ordinary users. US federal intelligence agencies such as the National Security Agency (NSA), the Federal Bureau of Investigation (FBI), and the Central Intelligence Agency (CIA) fear malicious online ads as much as ordinary users, and use blockers to...
Popular apps send large amounts of device data to advertising companies without user consent. Some popular iPhone apps use secret techniques to uniquely identify users, even if they have not given tracking permission. The data collected by apps includes everything from the last device reboot date to the display brightness...
Apple will also allow you to completely disable personalized ads in the Settings app. Apple will start asking users permission to serve targeted ads on devices running iOS 15 in the App Store and Apple News. The company used to collect user information by default, but now plans to request...
