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Sales of “traditional” PCs in the EMEA region grew by 44.1% over the year



The traditional PC market in EMEA, which includes Europe, the Middle East and Africa, posted impressive growth in the first quarter of 2021. On an annualized basis, sales of desktops, notebooks and workstations rose 44.1%. In just three months from January to March, 23.9 million PCs were sold. Such data is contained in a report prepared by specialists of the analytical company IDC.

In the commercial segment, the growth was 30.1%, in the consumer segment – 65.7%. It is easy to guess that it is associated with a pandemic, due to which a huge number of people began to work, study and have fun at home. To do this, they needed additional personal computers and other electronic devices.

It is notable that market consolidation continues to slow down. This is evidenced by the decrease in the share of the top five suppliers from 82.4% in the first quarter of 2020 to 80.5% in the first quarter of 2021.

The market leader is HP, which was able to increase sales in annual terms by 41.2%. Since this figure is inferior to the general one, the share of HP for the year decreased from 26.4% to 25.8%.

The Lenovo company, which occupied 26.2% of the market a year ago, occupies 25.0% according to the results of the last quarter.

The third place belongs to Dell, whose share for the year decreased from 16.5% to 13.9%.

Companies Acer and Asus, following the top three, by contrast, outstripped the market in terms of sales growth. Thus, Acer increased sales by 89.7%, as a result of which its share increased from 6.4% to 8.5%. Asus increased sales by 49.9%, which led to an increase in its share from 7.0% to 7.3%.

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