In the second quarter of this year, OPPO removed Samsung from its position as the leading smartphone manufacturer in Southeast Asia. The Chinese manufacturer has taken the lead in the market thanks to the wide range of affordable smartphones in its product range.
OPPO currently has the largest smartphone market share at 20.3 percent, according to a Counterpoint Research report. Samsung is currently content with the second place with a market share of 19.5%, slightly behind the Chinese tech giant. Third place went to Vivo, which has 17.9 percent of the market. It is followed by Xiaomi with 14 percent and Realme with 12.8 percent.
This isn’t the first time OPPO has outpaced Samsung. The last time a similar situation was observed in the last quarter of 2019. In the first quarter of this year, Samsung regained its leadership, although it was only 0.2 percent ahead of OPPO. The main factor that helped the Chinese company gain the lead is the coronavirus pandemic, which has made consumers more likely to prefer budget smartphones.
It’s also worth noting that the Southeast Asian smartphone market shrank by as much as 22 percent, down to 24 million units shipped in the second quarter of 2020.
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