Starting last fall in the South Korean market, LG Electronics is expanding its sales geography of the 65-inch LG Signature 65RX TV, which features a flexible OLED screen that rolls up into a tube. Experts from the analytical company Omdia undertook to predict how popular roll TVs will be and how quickly they will be introduced.
About 3,000 devices are expected to ship next year. According to analysts, the market will grow to 74,000 units in 2024 and 672,000 units in 2027. As you can see, the growth will be fast, but the low start does not allow us to speak about any noticeable spread of “rolls” in the coming years.
The first hurdle LG will have to overcome is price. The 65-inch model now costs about $ 87,000 in South Korea and around $ 137,000 in the UK.
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