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Ming-Chi Kuo Released Forecast for Apple Major Products



A research note by authoritative analyst Ming-Chi Kuo has appeared online. It contains an analysis of the demand for basic Apple devices until the end of this year and a forecast for the development of the situation in 2021.

In the smartphone segment, Kuo points out, overall iPhone 12 sales are growing steadily, and this process will intensify ahead of the Christmas and New Year holidays. At the same time, demand for the iPhone 12 Pro and 12 Pro Max turned out to be higher than predicted, while the iPhone 12 and iPhone 12 mini are selling worse than expected.

Demand for the iPad Air is reportedly surpassing expectations and will continue to grow next year, driven by a new miniLED tablet model with 5G support, expected to launch in the second half of next year.

The situation is similar with a MacBook equipped with an M1 processor. “We appreciate the new MacBok models with Apple Silicone, as well as the design update due in the second half of 2021,” the note reads.

In terms of earbuds, AirPods were below expectations. According to the analyst’s forecast, they will plateau or fall by 5-10% in the first half of next year, until the third version of AirPods appears on the market. Its release is expected by the end of the second quarter of 2021.

Source: gsmarena

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