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Microsoft will add ads to the Bing search engine based on artificial intelligence

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Microsoft has begun discussions with advertising agencies about how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence.

At a meeting with a major ad agency this week, Microsoft showed off a demo of the new Bing and said it plans to allow paid links in search responses.

Microsoft expects that the more natural responses the Bing AI chatbot generates, the more users will use it to search for information and, therefore, the company will have more advertisers. Bing chatbot ads can also take up more page space than traditional search ads.

Microsoft will add ads to the Bing search engine based on artificial intelligence

Jonathan Raa/NurPhoto Via Getty Images

Microsoft is already testing ads on its early version of the Bing chatbot, which is available to a limited number of users, according to an ad manager. The Reuters publication confirms this information: the editors of the publication have already seen the advertisement.

Microsoft said it is taking traditional search ads, in which brands pay to have their websites or products appear in search results for keywords related to their business, and inserting them into responses generated by the Bing chatbot.

Microsoft is also planning a different chatbot ad format that will target advertisers in certain industries. For example, when a user asks the new AI-powered Bing, “Find the best hotels in Mexico,” hotel ads may appear. Recall that Microsoft announced an update to the Bing search engine with the GPT language model implemented in early February.

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Huawei nova 11 may be the world’s first mid-range models with satellite connectivity

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Huawei nova 11 may be the worlds first mid range models

This week, Huawei introduced the flagships P60, P60 Pro and P60 Art with support for two-way satellite communication, and this was expected – Apple and Huawei are actively promoting such technology, although the Chinese company has already surpassed Apple in terms of convenience (two-way communication is clearly more convenient than one-way). But now Huawei may be able to pull off another technological marvel by adding satellite connectivity to mid-range devices.

Huawei nova 11 may be the world's first mid-range models with satellite connectivity

Huawei nova 11 can become such smartphones. Even the date of their premiere in China is reported – April 17th. If the devices in this series do receive satellite communications support, then this will be a precedent in the industry. It is also reported that nova 11 can borrow technology from the P60 and Mate X3 line of phones to improve the quality of communication.

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The Radeon RX 7900 XTX has fallen in price to the level of the recommended price. The card is now asking for $1,030, while the RTX 4080 starts at $1,250

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The Radeon RX 7900 XTX has fallen in price to

Over the past couple of months, the Radeon RX 7900 XT graphics card has been actively cheaper, and is now offered at a price below the recommended one. It seems that the time has come for the older RX 7900 XTX. Over the past few days, the adapter has significantly fallen in price both in the US and in Europe.

The Radeon RX 7900 XTX has fallen in price to the level of the recommended price.  The card is now asking for $1,030, while the RTX 4080 starts at $1,250

In the US, the card sells for $1,030 or more, with a suggested retail price of $1,000. That is, we can say that the prices were lowered almost to the recommended ones. What’s more, NewEgg is also temporarily offering a $30 discount coupon, so the Sapphire model can be purchased for exactly $1,000. In Europe, interestingly, the situation is even more curious. There, they ask for a card from 1090 euros, but you need to remember that this is the price including taxes, while in the USA for most states you need to add another tax to the price indicated above.

In any case, the RX 7900 XTX is becoming more profitable against the backdrop of the RTX 4080, which is not getting cheaper and is still sold at a price of 1250-1300 dollars / euros. At the same time, for example, in the latest Resident Evil 4, the AMD adapter is much faster than the competitor, and even with ray tracing retains a slight advantage.

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Confirmed: AMD will follow the path of Intel. “Red” processors of the next generation will be hybrid – with large and small cores

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Confirmed AMD will follow the path of Intel Red processors

Last month, AMD published a Processor Programming Reference (PPR) for its Zen 4 processors, codenamed Phoenix, and the description states that these CPUs will feature a combination of large and small cores. Thus, rumors are confirmed that AMD will switch to the principles of architecture, once introduced by Arm, and then adopted by Intel.

Confirmed: AMD will follow the path of Intel.

However, there will be one major difference from Intel: if the “blue” cores of different architectures are used in their CPUs (high-performance Golden / Raptor Cove and energy-efficient Gracemont), then AMD will have all the cores on the Zen 4 architecture, only conditionally small ones will receive less cache and will work at lower frequencies, but they will consume less energy. One of the Phoenix CPUs was previously lit up on the network – 2 of it are two “large” cores and four “small” ones. But this is just one of the options, and besides, it is clearly not the most powerful.

Confirmed: AMD will follow the path of Intel.

The premiere of Phoenix processors is expected at CES 2024 or a little later – in the second half of 2024.

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