Connect with us


Microsoft starts advertising Edge in Windows 10 internal search




A few days ago it became known that advertisements for the new Microsoft Edge browser began to appear in the Settings menu of the Windows 10 operating system. It turned out that the developers did not stop there and went further, adding their Internet browser advertisements to the internal search of the software platform.

Microsoft first announced its intention to abandon its old Edge browser and switch to the Chromium engine at the end of 2018. Apparently, this step was the right one, since the new Edge, which began distribution earlier this year, has already become quite popular, pushing out many competitors. Statistics show that the new Edge is currently the second most popular desktop browser in the world, second only to the recognized market leader Google Chrome.

Obviously, active advertising played an important role in ensuring that Edge managed to gain popularity in a short time period. A new banner calling to use Edge as the default browser has appeared in Windows 10 Search. It appears at the top of the window and contains an Apply button, after clicking which Edge will become the default browser, and the advertising message in the search will cease to appear. If the user uses the Settings app and selects a third-party solution like Chrome or Firefox as the default web browser, then after a while, Edge ads will appear in search again.

The banners that have appeared in Windows 10 are not annoying, but they indicate that Microsoft is not yet ready to abandon the aggressive advertising campaign aimed at promoting Edge.


Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

News42 mins ago

Xiaomi has updated the budget router Redmi AX6, expanding its functionality and optimizing for gaming

Xiaomi has released an important software update for its low-cost Redmi AX6 router. The Redmi AX6 router is equipped with...

News1 hour ago

The scandal is canceled: the promised highlight of Meizu 18 and Meizu 18 Pro will arrive “by air”

Meizu has officially responded to accusations that the latest flagship smartphones Meizu 18 and Meizu 18 Pro do not have...

Phones2 hours ago

iPhone 11 lay at the bottom of the lake for six months and remained functional

Most modern water-resistant smartphones comply with the IP68 degree of protection, which means that the device should easily withstand a...

News3 hours ago

Thunderbolt 5 likely to deliver 80 Gbps

The announcement of the Thunderbolt 4 interface last summer clearly disappointed many. The speed has not increased relative to Thunderbolt...

Gaming3 hours ago

Gamers are ready to play for $ 70. The head of Take-Two believes that such a price should be justified by the quality of the game

Games for consoles will rise in price. At the moment, the standard price for a PlayStation or Xbox game in...

Components3 hours ago

Will Intel’s Latest Mobile Processors Have Very Hot Models? Alder Lake CPU Classes Details

Rocket Lake-S processors are just preparing to enter the market, but by the end of this year they will be...

Software4 hours ago

Google is rolling out new camera tricks for Android by March 8th. Pulse and respiratory rate is determined without additional gadgets

Google will begin rolling out new camera features for smartphones with Android operating system tomorrow, March 8, 2021. Users of...

Phones4 hours ago

The AnTuTu rating of satisfaction with Apple gadgets does not include any iPhone under 5 years old: the original iPhone SE leads

The popular AnTuTu benchmark team has released their monthly ranking of iOS devices that have received the highest user satisfaction...

Most Popular