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Juniper Research estimates 68 billion will be lost to digital Juniper Research estimates 68 billion will be lost to digital

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Juniper Research estimates $68 billion will be lost to digital ad fraud this year

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Juniper Research conducted a study that showed that digital advertising spending lost due to fraud worldwide will reach $68 billion in 2022. For comparison, in 2021, $59 billion was lost due to digital ad fraud.

Juniper Research estimates $68 billion will be lost to digital ad fraud this year

Analysts named five countries that were most affected by advertising fraud. These are the USA, Japan, China, South Korea and the United Kingdom. Together they account for 60% of global losses. The US alone will account for 35% of ad fraud losses in 2022. This is more than 23 billion dollars.

“Because the US is such a significant market in terms of ad spend, campaigns in North America are sure to attract the attention of fraudsters,” Juniper Research said. “This will lead to unprecedented innovation in fraud tactics in the US, and advertisers will demonstrate a higher demand for fraud detection and mitigation services.”

The most successful ad fraud detection tools are expected to use machine learning algorithms to compare ad traffic with previously observed and verifiable raw data.

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The days of Ethereum mining are numbered. Vitalik Butering told when the network will switch to the Proof-of-Stake algorithm

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The days of Ethereum mining are numbered Vitalik Butering told

The transition of Ethereum to the Proof-of-Stake algorithm, instead of the current Proof-of-Work supported by miners, has been talked about for a long time, but so far this has not happened. However, Proof-of-Stake is on the way. This was stated by Vitalik Buterin himself.

The days of Ethereum mining are numbered.  Vitalik Butering told when the network will switch to the Proof-of-Stake algorithm

During the Shanghai summit, Buterin said that the transition of the Ethereum network to the Proof-of-Stake algorithm will take place in August. Previously, it was planned for the second quarter of this year (and before that it was postponed many times), but now a new date has been announced. In case of unforeseen circumstances, the update will be postponed for a month or two, but it is definitely not in the interests of the network to delay further implementation of Proof-of-Stake.

Thus, there is not much time left for cryptocurrency miners to mine ETH. There is an opinion that after the transition to the Proof-of-Stake algorithm, the cost of Ethereum may fall slightly, but then it will definitely increase. In the meantime, for 1 ETH they give less than $2,000.

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“I have an Android Galaxy Z Fold3.” Bill Gates reveals which smartphone he currently uses

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I have an Android Galaxy Z Fold3 Bill Gates reveals

The former head of Microsoft does not use the company’s smartphones. Answering a question about his mobile device on the Reddit forum, Bill Gates told what kind of smartphone he uses.

I have an Android Galaxy Z Fold3 Bill Gates reveals

I have an Android Galaxy Z Fold3. I try different ones. With this screen, I can get by with a great laptop and phone and don’t need anything else.

Third-party sources, of course, emphasize that Gates could use the Microsoft Surface Duo 2, but, like the first generation, this device failed in sales and is inferior to Samsung’s foldable flagship on literally all fronts.

As for other smartphones or the laptop he chose, Gates, unfortunately, did not disclose the details.

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Smart watches Google Pixel Watch can surprise you with the amount of memory: there will be more flash memory than in some smartphones

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Smart watches Google Pixel Watch can surprise you with the

Google announced the smart watch ten days ago, but kept silent about the technical characteristics of the novelty. Therefore, details about the device have to be collected bit by bit. A previous leak said the watch would get Samsung’s rather old Exynos 9110 SoC, but the new data is encouraging: the Pixel Watch may have a fresher SoC.

Smart watches Google Pixel Watch can surprise you with the amount of memory: there will be more flash memory than in some smartphones

This scheme is not new, it has already been tested in a number of other wearable devices: a low-power SoC ensures that the device works for a long time with basic capabilities, and when all functions are supposed to be used to the maximum, a more powerful (and obviously more modern) hardware system is involved.

But even this is not interesting: Pixel Watch is credited with a lot of flash memory – as much as 32 GB. Such a volume for applications is clearly redundant, so it is suggested that Google will focus on the ability to download and store a large amount of music right on the watch. Which is good for sports. However, it will be possible to store podcasts right in the watch, for example. The amount of RAM will be “slightly more than the Galaxy Watch 4”. Samsung smartwatches have 1.5 GB of RAM, so it’s logical to assume 2 GB of RAM in Pixel Watch.

Finally, the Pixel Watch is said to be sensor-similar to the Fitbit Charge 5. This means that Google’s new product will provide the same vitals tracking capabilities. At a minimum, you can count on the monitoring of heart rate and SpO2, as a maximum – on the possibility of recording an ECG.

This concludes the new batch of details about the Google Pixel Watch. Recall that the novelty will go on sale in the fall.

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