On October 6, Google unveiled a new logo for its email service Gmail – the envelope icon that has served as a symbol of the service for many years, replaced the letter “M” with rounded corners. The corporation last did a major update to its logos in 2015, and the envelope image has remained an integral part of the design since the very first logo, unveiled in 2004. So this is a truly landmark change.
Last month we learned that Google is preparing to update its Gmail logo. And now it happened.
Google announced the update of the logo using a presentation video about the renaming of G Suite to Google Workspace (we will tell about this in a separate news).
The stylized M, which serves as the new symbol for Gmail, is colored using the four traditional colors: blue, green, yellow, and red. Google uses this color scheme today for all of its products and services, including Google Assistant, Google Maps, and Google Photos.
According to Fast Company, the Google team was considering more radical changes – a complete move away from the letter M and the red color of Gmail. But the people in the research did not take these changes well. At the same time, Google found out from this research that the Gmail envelope icon is not an important design element, which allowed the team to experiment with keeping the M and adding the traditional Google color palette.
At the same time, Google updated the logos for the Calendar, Docs, Meet and Sheets apps in the same style.
Google is trying to merge Gmail, Chat and Docs together to better compete with Microsoft Office’s unified approach and its Outlook email service.