News
Fujifilm Beats Olympus in Japan’s Mirrorless Camera Market
Fujifilm has managed to improve its position in the Japanese mirrorless camera market. This is evidenced by BCN Ranking statistics, which include sales data for approximately 40% of Japanese retailers. Judging by these statistics, Fujifilm’s share, which stood at 15% in January, increased to 20% in February. This allowed Fujifilm to bypass the Olympus brand, which dropped from 16% to 12%. Recall that the former division of Olympus, which produces photographic equipment, now belongs to another owner and is called OM Digital Solutions.
As for other major players, Canon holds 22.2% of the market, with Sony leading with 33.0%.
The total number of mirrorless interchangeable lens digital cameras sold in Japan in February 2021 was 73.0% compared to the same month last year. The most popular camera was the Sony α6400.
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