Connect with us

News

France managed to rein in Google

Published

on

Google has agreed to make changes to some of its owned and widely used online advertising services in an unprecedented agreement with the French competition authority.

The agreement follows a € 220 million fine imposed on Google by antitrust officials following an investigation that revealed the company had abused its dominant position in the online advertising market.

The source calls the decision of the French supervisor an attempt to change the balance in the struggle for power over online advertising in favor of publishers who dominated the advertising business before the arrival of the Global Network, but lost their positions with the rise of Google and Facebook.

The supervisor said its decision opens up an opportunity for publishers who felt disadvantaged to seek damages from Google. Many publishers around the world have expressed dissatisfaction with the practices of the tech giants.

“The decision to impose sanctions on Google is particularly significant because it is the world’s first decision to focus on the complex algorithmic processes on which the online advertising business depends,” said Isabelle de Silva, head of the French antitrust agency. She also said that the amount of the fine was reduced in connection with the settlement of the dispute, but did not provide the initial amount. But it is known that under the terms of the settlement, Google will not try to appeal the decision in court.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest News

Gaming18 mins ago

HDMI 2.1, Wi-Fi 6 support, AMD FreeSync Premium, and full Xbox compatibility. New details about the flagship TVs Xiaomi Mi TV 6

Xiaomi today revealed new details about its Mi TV 6. The company has released a number of teasers that indicate...

News40 mins ago

The beta version of HarmonyOS 2.0 is out for Honor 30, Honor 30 Pro, Honor 20, Honor 20 Pro, Honor Magic 6 and a number of other ex-Honor flagships

Huawei today announced the release of the closed beta version of the HarmonyOS 2.0 operating system for a number of...

Phones3 hours ago

iPhone 13 Pro showed in high-quality images and video

On a YouTube channel called Concept Creator, as well as on the Letsgodigital website, they published renders and a video...

News3 hours ago

Introduced the all-new Duster 2022 with a range of up to 1235 km

In Europe, sales of the updated budget crossover will start in September 2021, which has changed markedly both externally and...

Phones4 hours ago

The race for megapixels is over: Samsung Galaxy S22 will receive a 50-megapixel camera

Samsung’s next-generation flagship, the Galaxy S22, is expected to launch in the first quarter of next year. However, leaks of...

Laptops4 hours ago

Chromebook shipments will grow by 33.5% this year, but next year the growth will be replaced by a decline

The COVID-19 pandemic has had a positive impact on the tablet and Chromebook market as consumers shift to telecommuting, learning...

News4 hours ago

Found a simple way to increase the sensitivity of terahertz receivers by 3.5 times

Researchers working at the Tomsk Polytechnic University have found a simple way to increase the sensitivity of terahertz radiation receivers...

Software4 hours ago

Windows 10 major update improves gaming performance, fixes blurry text, and more

Microsoft has released an update that brings with it some really important changes. The update with build number KB5003690 has...

Advertisement

Most Popular