Connect with us

News

Financial Times: Apple is developing its own search engine

Published

on

Apple is developing its own search engine. As conceived, it should become a competitor to Google. This is reported by the Financial Times, citing its own sources.

What for?

Now the main search in iPhones is Google. Obviously, the company wants to minimize competitors in its own devices. According to the US Department of Justice, there is an agreement between Apple and Google, according to which Apple annually receives $ 8-12 billion from Google for using the company’s search engine.

Of course, now you can really change the default search engine, but very few people do it. Because of this, the Google search engine dominates Apple devices.

Why if it makes a lot of money?

The money is really big – about 15-20% of Apple’s total income. However, the problem lies in the phrase “US Department of Justice believes”, since the department is investigating this transaction, considering it illegal. Bloomberg reports.

Apple understands that this addiction can play a bad trick on the company. Therefore, he is developing his own search engine. The first rumors about this began in 2018, when the former head of Google’s search department, John Giannandrea, was hired. The company positioned his employment as someone who could empower Siri. But it’s pretty weird to hire someone with eight years of search engine experience to work on a voice assistant.

In addition, Apple is constantly looking for developers who can “define and implement the architecture of Apple’s innovative search technology.”

What stage is Apple in?

You may have noticed the first hints of your own search engine in iOS 14 when you make a search query from the widget panel:

The company also has an Applebot search robot. It has been more active in recent weeks, according to search marketing experts interviewed by the Financial Times.

But still the main thing is the employees who work at Apple:

Apple has a trustworthy team that I think has the potential to create a more general search engine.

Bill Cafran

Former Google CTO, Investor at Sequoia Capital

But it is still impossible to answer the question of when Apple will roll out its own search engine and whether it will do it at all. It will definitely be profitable for the company, and the creation of its own search engine is an excellent investment in the concept of “Apple is a company about online technologies.” So we will probably see a new Apple product in the next couple of years.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest News

News3 hours ago

Huawei’s newest dual-screen flagship goes on sale

Today in China, sales of the new flagship smartphone Huawei Mate X2 will start, which received a folding design and...

News4 hours ago

The successor to last year’s best-selling Samsung Galaxy A51 turns out to be waterproof

Information about the Samsung Galaxy A52 smartphone continues to appear with enviable regularity. Insider Evan Blass, who regularly provides the...

News6 hours ago

The new king: Sony IMX800 sensor in 1 “optical format

It is reported that Sony is ready to announce the new Sony IMX800 image sensor, which will be the world’s...

Phones6 hours ago

Inexpensive Redmi Note 10 with AMOLED screen in the first live photos

Today the first photos of the new smartphone Redmi Note 10 were published on the Web, which was shown in...

News6 hours ago

US to redefine supply chains, hoping to reduce technological dependence on China

The US is highly dependent on other countries for high-tech products, and President Biden is looking for ways to reduce...

Components6 hours ago

Phison Pioneers SD Express (SD 7.0) Cards

Phison Electronics, known for its SSD controllers, announced that it will be the first in the industry to release PCIe...

News6 hours ago

SMART Modular has DDR5 memory modules ready

SMART Modular has announced a family of DDR5 memory modules. Designed in response to explosive data growth, DDR5 memory is...

News7 hours ago

15 years of leadership: Samsung is # 1 in the TV market

According to the latest data from research firm Omdia, Samsung Electronics retained its leadership in the global TV market, which...

Most Popular