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Even more expensive and more exclusive than Maybach. Mercedes-Benz unveils the Mythos brand for the most dedicated enthusiasts and collectors
Mercedes-Benz continues its course to increase the margin from each vehicle sold. Today she introduced a new brand Mythos.
Under the Mythos brand, the company’s most luxurious cars will be produced in very limited quantities. The company itself calls these cars exclusive and collectible. They will be designed for the most dedicated enthusiasts and collectors. In terms of hierarchy within Mercedes-Benz, the Mythos will rank even higher than the Maybach.
By focusing on its most luxurious products with the highest margins, Mercedes aims to deliver a strong financial performance even in tougher market conditions. By the middle of the current decade, the company is aiming for an operating margin of 14% and is supporting this goal by directing 75% of its total investment to the development of these vehicles with higher margins.
The image shown by Mercedes shows that the first Mythos car will be an open-roof speedster based on the new Mercedes-AMG SL model.

News
1.2 million kilometers without changing the battery with zero risk of spontaneous combustion. Manufacturer praises BYD Blade

This week, BYD said in an investor communication that BYD Blade’s state-of-the-art battery packs can be charged and discharged more than 3,000 times. This allows you to cover 1.2 million kilometers without changing batteries.
BYD previously said its new BYD Blade vehicle battery will be a game-changer and usher in a new era of safety and performance for the electric vehicle industry.
In last year’s ranking of global battery manufacturers, BYD’s total installed battery capacity in electric vehicles reached 26.3 GWh. This allowed BYD to take the fourth place in the world with a market share of 8.8%.
Today, all BYD vehicles powered by new energy sources are equipped with BYD Blade batteries. Sales of all models such as Han, Tang, Song and Dolphin have exceeded 10,000 units in China alone.
In addition, the batteries have passed numerous tests, which have confirmed that they do not suffer from the problem of spontaneous combustion, even if the shell and geometry are damaged.
News
It will replace the Passat. Volkswagen ID introduced. AERO

Volkswagen introduced the ID sedan. AERO, which is built on the pure electric MEB platform. In addition, the dimensions and technical parameters were disclosed.
The car received a body with a drag coefficient of only 0.23Cd. Volkswagen ID. AERO is positioned as a mid-size sedan, its length, width and height are 4975, 189 and 1528 mm, respectively. Thanks to the advantages of a purely electric platform, its wheelbase reaches almost 3 m (2966 mm). According to Volkswagen’s official statement, it has an interior space comparable to the Phaeton.
Volkswagen ID. AERO uses a new interior design. The car uses a lot of straight lines. The LCD instrument panel is hidden in the center console, it also received a large floating center screen, while the car has almost no physical buttons.
Hidden under the floor of the sedan is a lithium-ion battery with a capacity of 77 kWh, which provides a range of up to 620 km on the WLTP cycle. 150 kW fast charging will also be supported.
It is reported that the Volkswagen ID. AERO will be the model that will replace the Passat in the future.
News
“It is often said that there is not enough chips, but most of all, engineers are missing.” Japan’s largest chip makers face shortage of specialists

Japan’s largest semiconductor makers, from Toshiba to Sony, have warned that a shortage of engineers is threatening the government’s efforts to revive the domestic chip industry.
The expected labor crisis comes as Japan works to increase investment in the semiconductor sector as part of efforts to bolster its economic security amid the chip shortage caused by the Covid-19 pandemic.
In an address to the Ministry of Economy, Trade and Industry last month, the electronics industry group said that over the next few years, Japan has the best chance of regaining its position in the semiconductor market.
The Japan Electronics and Information Technology Manufacturers Association said the sector’s success depends on attracting enough people to innovate and run chip factories. It is estimated that eight major manufacturers will need to hire about 35,000 engineers over the next 10 years to keep up with the pace of investment.
“It is often said that there is not enough chips, but most of all, there is not enough engineers,” said Hideki Wakabayashi, a professor at the University of Tokyo and head of the policy proposal task force at the JEITA Semiconductor Committee.
To support innovation and search for potential employees, Toshiba, Sony and other companies are collaborating with the best scientific departments across the country and investing additional resources in chip research and recruitment.
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