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Despite the late start, iPhone 12 gains users faster than iPhone 11



Analyst firm Counterpoint Research has compared the success of the new lines of Apple smartphones in 2019 and 2020. As refused, in the first quarter of 2021, the iPhone 12 series had more active users than the iPhone 11 at the same time in 2020.

Apple itself hasn’t released any iPhone sales figures since 2018. However, Counterpoint estimates that the overall active iPhone user base has grown by only 2% over the past year.

Despite the late start, iPhone 12 gains users faster than iPhone 11

At the same time, according to Counterpoint, the total share of active iPhone 11 users was 15% in the first quarter of 2020. At the same time, the share of iPhone 12 in the first quarter of 2021 is 16%.

The iPhone 12 started selling a month later than the iPhone 11 a year earlier, and it’s safe to say that the iPhone 12 launch was more successful than the iPhone 11.

Despite the late start, iPhone 12 gains users faster than iPhone 11

Interestingly, the proportion of Pro models among the new iPhones has also increased. The iPhone 11 Pro and Pro Max user base was 44% in the first quarter of 2020. The iPhone 12 Pro and Pro Max had 54% in the first quarter of 2021.

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