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Demand exceeded expectations: Apple increases iPhone 12 production

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The launch of the iPhone 12 was disappointing for some Apple fans. Some criticized the company for the lack of headphones and a power adapter, others for poor battery life. But despite these shortcomings, the new smartphones are selling even better than expected.

According to sources cited by the portal GizChina, sales of the iPhone 12 have exceeded Apple’s expectations, and therefore the company is increasing production of new smartphones. So far, the order has been increased by only 2 million, but if demand continues to break records, then production volumes will continue to increase. Apple is also optimistic about new iPhone sales next year.

Cinda Securities analysts predict that in the fourth quarter of 2020 shipments of the iPhone 12 lineup will range from 80 to 85 million units, and in 2021 will reach 230-240 million. For comparison, in the fourth quarter of last year, Apple sold 75 million smartphones from the iPhone 11. But do not forget that the new iPhones this year came out a month later than usual, and so far only two out of four models have gone on sale.

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