According to Bloomberg, Apple is trying to boost Mac sales with a promotional offer for small businesses that buy computers in bulk. This should help deal with the slowdown in holiday quarter sales.
The company is offering up to 10% off its 14-inch and 16-inch Apple M1 SoC MacBook Pros, company representatives and Apple retailers said. Businesses purchasing 5 to 24 MacBook Pros in any edition will receive an 8% discount, and those purchasing 25 units in bulk will receive a 10% discount. The offer is valid until December 24th. This exceeds the typical discount for small and medium businesses.
Last month, the company warned that growth in its holiday quarter would be slower than in the previous period due to a “substantial” decline in Mac revenue. Mac computers brought in more than $11.5 billion, or almost 13% of Apple’s total revenue, in the company’s financial quarter ended Sept. 24. It was the best sales period in the history of this product line.
In its marketing materials, Apple described the new promotion as a “special Mac campaign.” Sales staff have recently been briefed on the promotion and have begun contacting companies Apple has previously done business with to gauge interest. Small business representatives said they rarely receive calls from Apple with offers of promotions. Apple declined to comment.
In addition to trying to boost MacBook Pro sales, Apple may be trying to clear some inventory ahead of new models. Updated MacBook Pros based on the Apple M2 Pro and M2 Max SoCs are expected to launch in early 2023.
ECSIPC Unveils LEET Z790H7-A Motherboard and LEET B660 Barebone Computer
ECS Industrial Computer, also known as ECSIPC, is a subsidiary of leading motherboard and computer manufacturer Elitegroup Computer Systems (ECS). ECSIPC has joined forces with Intel with the introduction of the LEET Z790H7-A motherboard and the LEET B660 barebones gaming computer.
The Z790H7-A motherboard provides excellent performance for gamers and professionals. It is compatible with 12th and 13th generation Intel Core processors (Raptor Lake-S and Alder Lake-S) and also supports Windows 11 64-bit.
The Intel Z790 chipset has improved the overclocking function, it also supports DDR5 and PCIe5 RAM. DDR5 delivers 50% higher throughput than DDR4, while PCIe 5.0 increases TPS from 16 GT/s (with PCIe 4.0) to 32 GT/s.
The Z790H7-A is equipped with 4 M.2 SSD slots. The motherboard is equipped with a USB 3.2 Gen2x2 Type-C (20 Gb / s) port, in particular, for external storage devices. The Z790H7-A motherboard is equipped with an 18-phase digital power supply. In terms of Internet support, the motherboard is equipped with an Intel 2.5G LAN connector and supports M.2 2230 802.11ax wireless communication.
The Z790H7-A motherboard uses one-click BIOS update, which makes it easy for ordinary users. The Z790H7-A motherboard boasts individual adjustable LEDs and an 8-channel ALC1220 audio chip with Japanese capacitors.
The LEET B660 barebone computer supports 12th generation Intel processors (Core i3, i5, i7 and i9). LEET B660 can be equipped with two graphics cards. In particular, the manufacturer offers versions with NVIDIA Nvidia RTX 3070/3060 Ti video cards, as well as AMD Radeon RX 6650 XT.
The computer received an ECS B660H7-M20 motherboard based on the Intel B660 chipset. It supports up to 64 GB of RAM, and the power supply has a power of 550 or 650 W, depending on the version.
LEET B660 is equipped with clear tempered glass side panels that can be easily opened without tools. The LEET B660 has plenty of room for airflow with large air intakes.
The PC itself is equipped with hard drive slots and supports up to three 2.5″ drives or one 3.5″ hard drive. In addition, the LEET B660 has multiple lighting modes including static, breathing and color cycle.
Former president of Neuralink launched a startup to develop a brain-computer interface without implants
A startup Hodak Science has been launched in the United States, where they are developing a brain-computer interface. At the same time, the Hodak Science version does not require implants. Its creator is the former president of Neuralink, Max Hodak.
For work, it is proposed to use not electronics, but photonics; for manipulations with the brain, it is proposed to use light. The startup has already received funding of $160 million. At the moment, the company has already developed the Science Eye prosthesis, which is being tested on rabbits, and will move to human trials in the coming years. It should help with the treatment of certain diseases of the central and peripheral vision.
Hodak Science also wants to create an operating system that will output data directly to the retina, which will allow you to show hints, instructions, and so on. So far, it has not been reported when it is worth waiting for ready-made solutions, but the operation itself has already been worked out. True, this requires stimulating the cells of the optic nerve, for this they are injected with an artificial protein.
At the same time, Hodak remains a shareholder of Neuralink, as well as a holder of securities in a competing startup, Synchron. These companies are developing implantable chips.
10-year-old Mac Pro “does not spoil the furrow.” It showed performance at the level of a MacBook Pro on SoC M1, but there is a nuance
The 10-year-old Mac Pro, which was actively compared to a trash can at the time of its release in 2013, is quite comparable in performance to the much more modern MacBook Pro based on the Apple M1 single-chip platform, but not in its natural form: we can only talk about performance parity after a Mac Pro CPU upgrade.
Actually, this is exactly what the user did, who published the results of his experiment in a video on YouTube. The standard quad-core Intel Xeon E5 processor has been replaced by a much more modern 12-core Xeon E5-2679 v2 (self-upgrading is possible, but compared to a regular PC, replacing the processor is still difficult, which cannot be said about replacing SSD or RAM).
As a result, the updated Mac Pro running macOS Monterey scored 7792 points in the multi-threaded Geekbench 5 test – more than the MacBook Pro on the SoC M1 (7390 points). Although even the upgraded Mac Pro is not able to compete with the MacBook Pro based on the SoC M2, it scores 8743 points in the multi-threaded Geekbench test.
These experiments show that this 10-year-old Mac Pro, although it looks like a trash can, is still too early to go into the trash itself: it is quite possible to breathe a second life into a computer – while it will not be much inferior in performance to more current Apple computers.
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