Artificial intelligence has more and more weight in the world of marketing. Advances in this field have achieved that these artificial intelligences can learn and adapt their way of working to different sectors and even to specific cases in each sector. The machine learning it is increasingly solid and, taking advantage of the application it can have in the relationship of brands with their consumers and potentials, more and more companies are betting on programmatic advertising.

In this line, ONiAd is a programmatic advertising platform Spanish reference in the market. Programmatic brings a great improvement in the advertising strategies of a business. In order to take advantage of it, it is essential to know the advantages of programmatic advertising and, also, to know what you can find in ONiAd since not all tools are the same.

The benefits of programmatic advertising

Thanks to the use of artificial intelligence we can enjoy a much more efficient advertising model. We are talking about this advertising constantly improves its algorithms learning from consumers, how campaigns work, the media they work with… and thus achieve much more interesting advertising for both the end user and the brand itself.

All this translates into greater notoriety for the company and a higher return on investment, which is what should be sought with any advertising worth its salt.

In the same way that a machine can lift more weight than a person, these machines are also capable of learning at much faster rates than any other person. Thanks to deep learning This artificial intelligence is capable of analyzing the subjects one by one, taking into account the data of millions of users, offering much more precise results in real time. It does so through complex systems and algorithms and ONiAd has been able to make this work system very simple for those who manage campaigns through its tool. What this platform has achieved and has made her a reference is that it has created a simple and intuitive interface for the user, so that anyone who manages the campaigns has and understands all the information about what is happening with the campaign, the results, the information.

Much more effective advertising

This ensures that advertising does not go unnoticed. We are talking about advertising that offers higher efficiency ratios, making it much easier to work with and more profitable in terms of investment.

The advantages of having this artificial intelligence for the publicity of our business go from a greater knowledge of the target even much more interesting advertising proposals for these The result is a greater connection with consumers and potential customers and the power to differentiate ourselves from the competition in a forceful way.

Furthermore, as in the vast majority of automated processes, we are talking about a reduction in costs of the most considerable. If we add this advantage of reduced costs to the great conversion rate that this advertising achieves, we are talking about an unprecedented success.

Finally we find a much safer advertising. This is because all customer information is managed autonomously by this artificial intelligence. Furthermore, ONiAd works with demanding security systems. This aspect is especially appreciated taking into account laws such as the current Data Protection Law.

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