9to5Mac website discovered the discrepancy between the prices for the iPhone 12 shown at the presentation and those shown in the American Apple online store.
For example, the iPhone 12 mini, according to Apple, should cost from $ 699, and the iPhone 12 from $ 799, but these prices are relevant only for a “special offer” – for subscribers of Verizon and AT&T mobile operators with a SIM card binding and a contract for a long-term tariff plan with a relatively high monthly fee (from about $ 30 per month). Unlocked versions of smartphones without a SIM card or with a SIM card T-Mobile and Sprint sell for more – from $ 729 for the iPhone 12 mini and from $ 829 for the iPhone 12.
As you can see, there is no mention on the slide that the iPhone 12 is sold for $ 699 not to everyone, but only to Verizon and AT&T subscribers. There is no such confusion with the prices for the iPhone 12 Pro and iPhone 12 Pro Max, in the Apple online store they are sold at the prices announced at the presentation – from 999 and 1099 dollars, respectively.
9to5Mac notes that without taking into account the marketing gimmicks, Apple began to sell its smartphones at a higher price. In 2019, the iPhone 11 with base storage was available for $ 699, and this year the corresponding iPhone 12 costs $ 130 more at $ 829. The iPhone 12 mini for $ 729 (or $ 699 for Verizon and AT&T subscribers) has a smaller screen – not 6.1, but 5.4 inches, that is, in terms of its characteristics, it is conditionally inferior to the iPhone 11.
In reality, Apple’s new smartphones are certainly better than last year’s. They have more powerful processors, OLED screens (now even in lower-end models), there is support for 5G, the screen is protected by a “ceramic shield” and better cameras. All this fully justifies the price increase, especially since Apple tried to make sure that buyers did not notice the rise in price.