It looks like iPhone 14 Plus sales are really far from what Apple expected. We have already said that the company is hastily reducing the production of the model, but now it has become known that Apple has revised its plans for this model.
Resource DigiTimes reports that now the Cupertino giant intends to sell only 10 million iPhone 14 Plus before the end of this year. True, unfortunately, we do not know what Apple’s original plans were: there is only information that they have been reduced to 10 million.
At the same time, although Apple previously changed its mind about increasing production volumes from 90 to 96 million smartphones by the end of the year, the goal of 90 million remains in force. Apparently, weak sales of the iPhone 14 Plus will not interfere with this goal.
The Japanese have tried Pixel and are abandoning the iPhone. Apple’s share fell sharply over the year, but Google smartphones took second place in popularity
The popularity of the iPhone in Japan is traditionally high. However, recent data shows that Apple’s competitor has emerged where perhaps no one expected it.
Bloomberg, citing Counterpoint Research analytics, says that in the second quarter of this year, the share of Apple smartphones in Japan was 46% versus 58% a year earlier.
Firstly, this is the lowest figure in two years. Secondly, Apple’s problem is that the fall in its market share is associated with an increase in the share of several other manufacturers at once, that is, people are not choosing between the iPhone and some conventional Galaxy S23, but prefer several different alternatives to Apple devices.
For example, Sharp’s share grew from 8% to 11%, and even Sony increased its share from 5% to 6%. But the most interesting thing is the Pixel.
The share of Google smartphones grew to 12%. Just two years ago it was only 2%. In the first quarter, when Pixels held 9% of the market, Japan was the largest market for these smartphones in the world, meaning Pixels were more readily purchased than in the United States. Now the share has grown even more.
There are no exact data, but judging by the chart, Google is now in second place in the Japanese market.
No, the iPhone 15 Pro Max does not overheat while charging. Tests have shown that the temperature does not even reach 40 degrees
It seems that if the new iPhone 15 Pro overheats, then at least you shouldn’t worry about the temperature during charging. At a minimum, ChargerLAB tests showed that the iPhone 15 Pro Max does not heat up much during charging.
The maximum heating during the test, according to the source, was almost 39 degrees. Note that this is the case temperature. Such values are reached approximately half an hour after the start of charging, and at the beginning of the process the temperatures, although slightly lower, are still close. But after an hour, when the power decreases, the smartphone becomes much colder (about 30 degrees).
Thus, there is no need to worry about heating when connected to a charger, although this does not change the fact that the phone can heat up in other modes. To the point where the smartphone’s battery may swell.
In this battle, the iPhone 15 Pro Max could not defeat the Samsung Galaxy S23 Ultra. A drop test under controlled conditions showed that it is still better to use a case
We have already seen various crash tests of the new iPhone 15 Pro or 15 Pro Max, but finally the authors of the PhoneBuff channel conducted their test. Let us remember that their tests are always carried out under the same conditions and using a robotic manipulator, which minimizes the element of chance.
In this case, the iPhone 15 Pro Max was compared with the Samsung Galaxy S23 Ultra. And you can see that both smartphones were damaged after the first fall on their backs, while the glass on the Apple flagship was damaged much more.
The second fall (at an angle) also turned out to be more severe for the new Apple product. It is quite possible that the titanium frame is to blame, which, due to its greater strength, does not absorb shock as much as a softer aluminum one.
The falling of the screens down also led to damage to the glass of both smartphones, and here it can no longer be said that one survived the fall better, although the nature of the damage is different.
As a result, we can say that smartphones behave approximately the same when dropped. True, in reality, each fall is unique, so it is difficult to draw any conclusions from such a test. Is it possible to say for sure that a large and durable case is clearly better than no case at all.
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