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Apple is confident of success: against the backdrop of a stagnating Android smartphone market, the company is increasing the order of components for the iPhone 14

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Apple has increased component orders for the new iPhones, which are scheduled to launch in September, to further increase its share of the smartphone market.

At the same time, a source from the supply chain confirms that sales of Android smartphones from most brands have been declining recently. A source from the supply chain confirms that Apple is the only smartphone manufacturer to have posted solid sales in recent months with a notable year-over-year sales growth.

Apple is confident of success: against the backdrop of a stagnating Android smartphone market, the company is increasing the order of components for the iPhone 14

According to analysts, the iPhone 14 line will sell even better than the iPhone 13, the demand for which remains at a very high level even after almost a year after the release. In July, iPhone 13 shipments were a third higher than iPhone 12 shipments over the same period last year. In this regard, Apple informed suppliers that the launch sales of the iPhone 14 will be higher than that of the iPhone 13, and asked to increase shipments.

Apple has already started test production of the iPhone 14 line and plans to begin mass production in August.

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The most autonomous of the iPhone 15 line was not the 15 Pro Max. The test showed that the new models are very good

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The most autonomous of the iPhone 15 line was not

Popular blogger Mrwhosetheboss with 16.4 million subscribers on YouTube decided to compare the autonomy of the new iPhones with previous generations.

The new line was presented in its entirety in the test, and from the old ones the iPhone 14 Pro Max, iPhone 14 and iPhone 13 Pro Max were taken.

The most autonomous of the iPhone 15 line was not the 15 Pro Max.  The test showed that the new models are very good

At the initial stage, the iPhone 15 Pro Max and iPhone 13 Pro Max took the lead, while the iPhone 15 Pro immediately became an outsider. The iPhone 15 Plus also performed well, lagging behind the leaders quite a bit.

Further, during the testing process, the worst model did not change, but the iPhone 15 Pro Max began to overtake its “grandfather”. At the same time, at what point did the leader change altogether – it unexpectedly became the iPhone 15 Plus.

When the iPhone 15 Plus reached the 50% charge mark, the iPhone 15 Pro Max had 44%, the iPhone 13 Pro Max remained at 41%, and the iPhone 15 Pro only retained 24%, that is, half the leader. At the same time, the outsider also changed – it became the iPhone 14 with 22%.

As a result, it was the iPhone 14 that was eliminated first with a result of 9 hours of screen operation. The iPhone 15 Pro was marginally better: 9 hours and 20 minutes. The iPhone 15 was the third to drop out, but it lasted almost 10 hours. The iPhone 14 Pro Max lasted another hour longer.

iPhone 13 Pro Max closed the top three with a result of 11 hours and 19 minutes, in second place was the iPhone 15 Pro Max with a result of 11 hours and 41 minutes, but the leader in the end was still the iPhone 15 Plus, which worked for an incredible 13 hours and 19 minutes.

Thus, the new generation as a whole has shown itself to be better in terms of autonomy than the previous one, and the result of the iPhone 15 Plus is absolutely amazing.

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About 500 brands have left the smartphone market in six years

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About 500 brands have left the smartphone market in

There are not many brands in the smartphone market, judging by numerous announcements, analyst data and other popular materials. However, in reality there are a huge number of them. Moreover, in the last few years alone, about 500 brands have left the market!

About 500 brands have left the smartphone market in six years

LG Wing; photo: LG

According to Counterpoint analysts, from 2017 to 2023, about half a thousand brands left the smartphone market. Moreover, this is not just a large number in itself. The fact is that in 2017, which was the peak year for this market, there were more than 700 brands present. That is, about two thirds were gone. By the end of this year, about 250 players will remain active.

There are many reasons for this situation. This includes improving the quality of smartphones themselves, longer replacement cycles, the transition to 5G, and the economic crisis.

Interestingly, the number of global brands has changed slightly over the past years: mostly local players are leaving the market.

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The “titanium” iPhone 15 Pro was tested using a knife and a hammer. The vaunted titanium frame turned out to be a weak point

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The titanium iPhone 15 Pro was tested using a knife

The TechRax YouTube channel released a crash test of the iPhone 15 Pro smartphone. To test the device for durability, the author used a knife and a hammer.

The “titanium” iPhone 15 Pro was tested using a knife and a hammer.  The vaunted titanium frame turned out to be a weak point

And it was the knife test that turned out to be the most difficult for the iPhone 15 Pro, and in fact a failure. The fact is that the newest titanium frame gets scratched very quickly even from light touches. And if you directly hit it with a knife, deep scratches remain. The author notes that the stainless steel frame in previous iPhones was much stronger.

The “titanium” iPhone 15 Pro was tested using a knife and a hammer.  The vaunted titanium frame turned out to be a weak point

The second test was with a hammer, and here the glass was hit hard. But, unlike the frame, everything here is predictable: the glass even withstood quite strong impacts. In the end, of course, it broke, but these were the blows with which nails are hammered in; not a single protective smartphone glass can withstand this.

What’s the result? The reviewer believes that the iPhone 15 Pro is an excellent smartphone, but you just don’t need to carry it in your pocket with your keys: it is advisable that the delicate titanium frame does not come into contact with sharp objects. Another option is to carry your smartphone in a case.

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