Apple is having trouble mass-producing some components of the iPhone 15. And while everything points to the iPhone 15 being announced in September, analyst Jeff Pu said that Apple is already cutting its production plan for new phones.
Jeff Pu told investors that Apple is expected to ship 77 million iPhone 15 units by the end of the year. The company was previously expected to ship around 83 million units of the iPhone 15. According to the analyst, there are two reasons for this.
First, supply issues can still affect mass production. Jeff Pu points out that Sony’s camera sensors, a new titanium bezel for the Pro models, and a new narrower bezel display could delay the production of the iPhone 15. Secondly, Apple has adjusted its sales estimates due to demand issues.
Rumor has it that the iPhone 15 Pro and iPhone 15 Pro Max will be more expensive than their predecessors, and this could lead to a decrease in demand: “Plan cuts before launch are not a positive signal, and a potential price increase for the iPhone 15 Pro Max could also reduce final demand.”
In the third quarter of fiscal year 2023, Apple reported a drop in iPhone revenue from $40.67 billion to $39.67 billion. Apple CEO Tim Cook has confirmed that the company is selling fewer iPhones in the US, its main market, despite sales picking up in some other regions.
Bloomberg previously reported that Foxconn has started production of the iPhone 15 in India. Presumably, the iPhone 15 will receive a Retimer chip and Thunderbolt with speeds up to 40 Gb / s.
iPhone 15 Pro Max disassembly showed what an unusual tetraprism looks like
iFixit specialists disassembled the new iPhone 15 Pro Max, showing how its tetraprism works and more.
You can see that the tetraprism is quite compact and is a single piece, probably made of glass. Technically, this solution is simpler than the periscope modules common on a number of other smartphones.
You can also see that the main camera sensor appears to be identical in size to the sensor in the iPhone 14 Pro Max.
On the motherboard you can see not only the three-nanometer A17 Pro chip, unique for the market, but also the Qualcomm Snapdragon X70 5G modem.
The teardown also reveals that the rear glass is now fairly easy to remove, prompting Apple to more than halve the replacement price for that same glass.
The maintainability of the new Apple flagship was rated by source specialists as only 4 points out of 10 possible. But this is not because of the technical part, but because Apple has again complicated the repair process for third-party specialists, requiring calibration of all major components after replacement.
Apple, where is the vaunted GPU power in the A17 Pro? In the 3DMark Wildlife Extreme test, the new iPhone 15 Pro Max is inferior even to the Samsung Galaxy S23 Ultra
Apple has launched the first consumer SoC based on the 3 nm process technology. However, it seems that even this platform in the new iPhones is overheating. Tests show that the GPU in the A17 Pro may be inferior to the Snapdragon 8 Gen 2 SoC even in the Galaxy S23 Ultra, where Qualcomm’s flagship platform is not implemented in the best way.
In the 3DMark Wildlife Extreme test, the Samsung flagship both initially shows a higher result and behaves much better over time: performance decreases gradually, while for the iPhone 15 Pro Max it drops sharply, but then remains almost unchanged.
More specifically, the Galaxy S23 Ultra’s GPU performance dropped by 28% after 20 runs of the test, and the iPhone 15 Pro Max’s GPU performance dropped by 22% after just one run.
It is hardly worth drawing conclusions from one test, but still one is very indicative.
Will the new Realme flagship compete with the iPhone 15 Pro Max? The smartphone will apparently have a periscope “telephoto”
It seems that thanks to the fact that Apple installed its tetraprism-based camera with five times magnification in the iPhone 15 Pro Max, at least one new model with a periscope “telephoto” will appear on the market. Realme, apparently, is preparing just such a thing.
Apple’s influence here is not taken out of thin air. As you can see, Realme clearly refers to the new product of the Cupertino giant, stating that not only Max can zoom.
At the same time, there has long been a real leader in zoom on the market in the form of the Samsung flagship, and this leader has been replaced several times, and no one can compete with it, but Realme is talking specifically about the iPhone and is preparing its new product precisely after the release of the iPhone. Be that as it may, it is not yet clear what kind of smartphone it will be and when to expect it.
Interestingly, Realme has already released a smartphone with a periscope telephoto camera. This was the Realme X3 SuperZoom model, which was released back in 2020, but for some reason after that the company did not experiment with such a solution anymore.
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