Tablets
Apple ceded to Lenovo the position of the leader in the Indian tablet market
According to the latest data from CyberMedia Research, Apple has lost its place of the leader and took the second place in the tablet market in India. The Cupertino-based company was able to gain 29% of the market last year.
The South Korean company Samsung moved from the second place to the third, which was also quite unexpected for the specialists. And the first place was taken by Lenovo, which offers the cheapest models, which means the most affordable tablets for the general public.
According to analysts, the tablet market in India is still stagnant, so new users prefer to spend as little as possible on tablets. It is also noted that Samsung has begun to focus more on the production of tablets, so eventually low-cost models may appear on the market that will ultimately help the company to take the Lenovo position.
It is also noted that despite Lenovo’s leadership, the weak point of the company’s tablets is software. Apple, on the other hand, continues to attract customers with its ecosystem despite the high price tag.
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