The coronavirus epidemic has had a negative impact on smartphone sales around the world. According to the forecasts of the analytical company International Data Corporation (IDC), this will lead to the fact that by the end of 2020, 73% of all smartphones on the market will be mid-range or entry-level devices.
Smartphone sales forecasts for the second half of 2020 are due to uncertainty in the world. In Europe, the second wave of coronavirus is brewing, and in the United States the number of patients is not declining. In this regard, IDC states that in the second quarter of 2020, 60% of all devices sold were in the range from $ 100 to $ 400. In most countries of the Asia-Pacific region, Central and Eastern Europe, Latin America, the Middle East and Africa, their share was 85%.
The epidemic of coronavirus is also associated with increased demand for phones cheaper than $ 200, whose share increased over the year by 10% to 27% in the second quarter. At the same time, sales of smartphones increased by 4% from $ 400 to $ 600 (11.6% in the second quarter of 2020). The best in this category are in China, where growth was 8% (only 21%).
Analysts predict that by reducing the cost of smartphones with 5G technology to an average of $ 465 per device, the gadget segment costing from $ 400 to $ 600 will continue to gain popularity in the long run. This means that the premium segment will decline, and in 2020 the total supply of smartphones up to $ 400 may reach 73%.