

News
AMD admits it needs to work on ray tracing technology
In a recent interview, Scott Herkleman, senior vice president and general manager of AMD’s graphics division, talked about more than just plans to use the 12VHPWR connector in Radeon graphics cards. He also, for example, said that for many buyers of desktop video cards, the power consumption of these same video cards is not particularly important.
When bringing all chips to market, we look at the performance per watt on each graph. On paper, this matters a lot. In the desktop segment, however, it matters, but not for everyone. There are people who really care about energy consumption, while others don’t really care. We definitely want to create a chip with the best performance per watt ratio.
Energy consumption is, of course, the main initiative. You will see how our products get better and better over time. We need to catch up. There are more bugs we need to fix. Idle mode is one of them
Recall that before the release of the Radeon RX 7000 video cards, AMD itself stated that the RDNA 3 architecture would bring more than a 50% increase in energy efficiency, and there was no reason not to believe the company, because the RX 6000 surpassed even RTX 30 in this indicator. But in the end, in practice, RX The 7000 does not differ much from the RX 6000 in terms of energy efficiency and is much inferior to the RTX 40.
An AMD representative also said that the company needs to actively work on ray tracing, where its position relative to its competitor is not very strong.
I think we still lead the way in performance per dollar, but we factor in ray tracing performance when pricing. Reviewers like you tell us that we’re fine with pure frames per second, but not so good with ray tracing, so we’re trying to account for that difference, ensuring that Radeon GPUs offer more value.
We just need to improve the performance of future generations by making sure we have the right architecture for efficient ray tracing. In addition, we need to continue to work with partners and ISVs to ensure that gamers get the best possible experience.
In addition, Herkleman confirmed the recent statement that AMD will no longer release really new models in the RX 7000 line. In particular, judging by the context, the RX 7500 XT model or similar is definitely not worth waiting for.

Phones
YouTube developers have released a TikTok-style video editor for smartphones

The YouTube video platform team has introduced a new application called YouTube Create, which allows you to edit videos directly on your phone.
The new app aims to encourage more people to create YouTube Shorts, a TikTok-style video offered by YouTube. It’s generally easier to make a TikTok video than a full YouTube video. The creation of a separate app also follows TikTok’s strategy of releasing a separate (and popular) app called CapCut, which helps create videos for TikTok and other platforms.
The app offers tools such as precision editing and trimming, automatic subtitles, voiceover capabilities, and access to a library of filters, effects, transitions, and royalty-free music.
The YouTube Create app will soon be available as a free beta download for Android in countries including the US, Germany, France, UK, Indonesia, India, Korea and Singapore. An iOS version is planned for release next year.
Phones
Xiaomi has a holiday: more than 338 million Redmi Note smartphones have already been sold worldwide

At the last press conference dedicated to the announcement of the Redmi Note 13 series, Xiaomi and Redmi President Lu Weibing announced another achievement of the hit Redmi Note line.
According to the top manager, international sales of Redmi Note smartphones have already exceeded 338 million. The company announced that it had surpassed the 320 million mark in March 2023.
Chinese users will be able to start placing orders for the latest Redmi Note 13 Pro+, Redmi Note 13 Pro and Redmi Note 13 today, September 21. Note that the series brings many innovations. For example, Redmi Note 13 Pro+, for the first time for the Redmi Note model, received IP68 water protection.
Phones
iPhone 15 Pro Max “destroyed” Samsung Galaxy S23 Ultra in camera test: clear examples

As new comparisons between the iPhone 15 Pro Max and the flagship Samsung Galaxy S23 Ultra emerge, it becomes clear where the camera of Apple’s new flagship is better.
The following comparative images were published by the famous insider Ice Universe, who stated that the 24-megapixel shooting mode added to the iPhone 15 Pro Max allowed the new product to literally destroy the Samsung Galaxy S23 Ultra.
The 24-megapixel camera added to the iPhone 15 Pro Max destroyed the 12-megapixel camera of the Samsung Galaxy S23 Ultra in terms of clarity and also did a better job in terms of exposure control. Low light textures are also much better than the Samsung’s. Samsung is trash.
Ice Universe
In an interview with Numerama’s Nicolas Lellouche, Apple’s VP of Camera Software Engineering John McCormack explained why the iPhone 15 Pro Max has a 5x optical zoom, rather than the 10x zoom of the Samsung Galaxy S23 Ultra.
Overall, the iPhone 15 Pro Max performs better than the Samsung Galaxy S23 Ultra in low light, especially when using the zoom. The higher the zoom value (up to x25), the better the iPhone 15 Pro Max performs.
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