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After Steve How Apple Became a Trillion Dollar Company and After Steve How Apple Became a Trillion Dollar Company and

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“After Steve: How Apple Became a Trillion Dollar Company and Lost Its Soul”. Jony Ive leaves Apple amid tensions with Tim Cook

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Tripp Mickle, a reporter who recently moved from The Wall Street Journal to The New York Times, is releasing a new book about Apple this week titled After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul .

After Steve How Apple Became a Trillion Dollar Company and

In this book, among other things, he talks about the tension between the new chief executive of Apple, Tim Cook, and the chief designer of the company, Jony Ive, which ultimately led to the latter’s departure from Apple.

The focus of this book is on the Apple Watch. Ive wanted to make it a fashion accessory first, but Apple marketers questioned the associated costs and focus on fashion, preferring the more traditional direction of focusing on the capabilities of the Apple Watch.

And although Tim Cook eventually supported Quince’s idea, sources cited in the book by the journalist say that this was the end of Quince at Apple.

To many present, Mr. Cook’s approval seemed like a victory for Mr. Quince. But later the designer realized that this was a Pyrrhic victory. He told colleagues that the debate over the Apple Watch launch event and the larger battle over watch marketing were some of the first times he sensed a lack of support within Apple.

As the Apple Watch evolved into a fitness-focused device and demand grew, Quince reportedly grew frustrated with the company’s “growth of operating leaders” and growing focus on services over hardware, and eventually he left Apple and founded his own design firm, Lovefrom.

Without Jobs, he took on most of the responsibility for product design and marketing. People close to Ive said he found it tiring to deal with colleagues over promotions and was overwhelmed by work with a staff that numbered in the hundreds, many times the size of the 20-person design team he led for many years. years

As a result, Cook and Ive agreed to a new role as chief designer at the company, in which he would take over the day-to-day management of the design team and move to a part-time position, focusing on spot work.

Quince’s involvement waned, and he was reported to often go weeks at a time with no appreciation of the work going on in the team. The report includes a story about the iPhone X development process, when Ive called an important product evaluation meeting, which he missed by almost three hours and ended up ending it without making any final decisions.

Few knew the extent of Mr. Quince’s battles. Few people knew about his clash with Apple’s financial team. Few realized how exhausting it was for him to struggle to market the watch, a product that increased sales over time and became the backbone of the company’s $38 billion wearables business.

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From Mars sent a video of the record flight Ingenuity

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From Mars sent a video of the record flight Ingenuity

NASA released a video showing the record-breaking flight of the Ingenuity helicopter on the Red Planet last month.

The video, filmed on April 8 but released only on May 27, shows the shadow of a tiny helicopter on Mars that flew 704 meters at a speed of 19 km/h. The video captured Ingenuity’s 25th flight as it flew faster and farther than ever before, with a maximum height of 10m.

Ingenuity sends its data to the Perseverance rover, which relays the information to a passing Mars orbiter. The data is then transmitted from Mars to NASA’s deep space radio dish network on Earth.

From Mars sent a video of the record flight Ingenuity

Since the video is larger than the photo, it takes quite a long time to send such material through interplanetary networks. At the same time, in such missions, priority is given to operational data. Therefore, the video comes with such a delay.

The video begins about a second after the start of the flight. It shows how the helicopter moves to the southwest and reaches its maximum speed in the next three seconds. The helicopter first flies over a group of sand ripples and then, around the middle of the video, over several rocky fields. Finally, relatively flat terrain appears below, providing a good landing site.

The total flight time of 161.3 seconds was reduced by a factor of five for video. The navigation camera is turned off before landing so that dust does not interfere with the operation of the navigation system when the helicopter is about 1 m from the surface.

Ingenuity is currently recovering from a communication failure caused by dust problems, but should be ready to take on its 29th flight shortly.

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120W, 144Hz, Snapdragon 8 Plus Gen1 and Dimensity 9000. First details about Xiaomi Pad 6 tablets

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120W 144Hz Snapdragon 8 Plus Gen1 and Dimensity 9000 First

Xiaomi has already entered the promising Pad 6 tablet into the Eurasian Economic Commission (EEC) database, but the lineup will include not one, but three devices: Pad 6, Pad 6 Pro and Pad 6 Pro 5G. The source believes that Xiaomi will take a dual-platform approach to them.

120W, 144Hz, Snapdragon 8 Plus Gen1 and Dimensity 9000. First details about Xiaomi Pad 6 tablets

This means that Qualcomm SoCs and Mediatek SoCs will be used simultaneously. In particular, Snapdragon 8 Plus Gen 1 and Dimensity 9000. That is, in terms of performance, the top versions of Pad 6 will not be inferior to flagship smartphones. Also, Pad 6 is credited with more powerful charging technology – 120W instead of 67W. As the source notes, this is especially important for devices with a battery capacity of more than 8000 mAh. Other features of the Pad 6 include 144Hz screens, better audio, and a new version of MIUI for Pad.

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Elon Musk showed impressive photos of transporting the Starship spacecraft to the Starbase launch pad

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Elon Musk showed impressive photos of transporting the Starship spacecraft

SpaceX founder Elon Musk has posted some impressive new photos on his social media page showing the move of the Starship spacecraft to the new Starbase launch pad in Texas, Boca Chica.

Elon Musk showed impressive photos of transporting the Starship spacecraft to the Starbase launch pad

In April of this year, the US Federal Aviation Administration delayed the completion of an environmental review of a new SpaceX launch site in Texas for the fourth time in five months. The FAA is now scheduled to publish its review, called the Programmatic Environmental Assessment (PEA), on May 31, the day after tomorrow.

SpaceX may only begin orbital launches of its massive Starship rocket once the FAA’s evaluation is complete. Elon Musk said in February that Starship would definitely go into orbit this year.

Elon Musk showed impressive photos of transporting the Starship spacecraft to the Starbase launch pad

Elon Musk showed impressive photos of transporting the Starship spacecraft to the Starbase launch pad
Elon Musk showed impressive photos of transporting the Starship spacecraft to the Starbase launch pad

Last week, it was reported that a bench fire test was being carried out, during which two Raptor 2 engines exploded one after the other.

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