According to the latest data from research firm Counterpoint Research, cumulative global sales of the iPhone 12 surpassed the 100 million mark, even in April 2021.
The series was able to achieve this result within the seventh month after launch, that is, two months earlier than the iPhone 11 series and in almost the same time as the iPhone 6 series. At one time, it was the iPhone 6 that launched the so-called “supercycle” for Apple. in the 4G era, when many users have updated their smartphones. With the iPhone 12 series, Apple launched a new supercycle, already in the 5G era.
Counterpoint Research believes that iPhone 12 buyers are attracted by the 5G connectivity and high-quality OLED screen in particular. With the average selling price for Apple phones at an all-time high, record revenue from Apple smartphones is also expected this year.
There was also a shift in preference from the iPhone 11 to the iPhone 12. During the first seven months after the launch of the iPhone 12 series, customers preferred the older version of the lineup. The Pro Max version accounted for 29% of the iPhone 12 lineup, compared to 25% for the iPhone 11 Pro Max. This is also one of the reasons the iPhone 12 series generated 22% more revenue than the iPhone 11 series over the same time period.
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