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5G smartphones already take over half of the market in Australia

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Australia’s 5G smartphone shipments have increased significantly over the past 12 months, according to the latest data released by market research firm IDC. If in the first quarter of 2020 they accounted for less than 14% of all shipments, then in the first quarter of 2021 the share of smartphones with 5G support in the Australian market exceeded 55%.

Growth accelerated significantly in the fourth quarter of 2020 and the first quarter of 2021, analysts note. In their opinion, this is primarily due to the increased availability of 5G devices.

“The release of the iPhone 12 series in Q4 2020 and the Samsung Galaxy S21 series in Q1 2021, which include only 5G devices, undoubtedly contributed to the share growth,” said John Riga, an analyst at IDC. “In addition, the increased range of 5G devices in recent quarters, including cheaper Android variants from various brands, has increased the number of consumers looking to purchase a 5G device.”

Over the past year, the number of 5G devices on offer in Australia has grown from nine models in the first quarter of 2020 to thirty-six models in the first quarter of 2021.

Another important factor contributing to the significant growth in the share of 5G-enabled smartphones is the recovery in consumer confidence and the growth of the smartphone market as a whole over the past two quarters. In the fourth quarter of 2020, the year-on-year growth was 8.8%, and in the first quarter of 2021 – 13.5%.

Recall, according to the IDC forecast, the share of 5G smartphones worldwide this year will reach 40%.

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