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2020 Returned Interest in Mid-Range Smartphones. We figure out what is the reason and what are the prospects



The year 2020 is drawing to a close and it has seen several fresh trends for the market. It has literally become a watershed for many industries, and the mobile industry is no exception. Over the course of this year, we have seen 5G networks become a reality in many regions, and smartphones with four cameras become the norm in the market. And it should be noted that this year mid-range smartphones have gained immense popularity.

The main reason why buyers are increasingly looking at non-mid-range smartphones is that a lot of premium features have migrated from flagships to mid-range. Among these features are displays with a high refresh rate, which provide a smoother picture. So, we could see screens with a frequency of 90 Hz in smartphones such as OnePlus Nord, Realme 7 and Poco X3, which are much cheaper than the top models. Another feature that has appeared in the middle class is support for fast charging. Now even inexpensive smartphones can be charged at 30W or more.

Don’t forget 5G too. 2020 saw the emergence of mid-range chipsets with 5G modems from Qualcomm, MediaTek and even Samsung. It is thanks to them that smartphones with support for fifth generation cellular networks have become much cheaper. OnePlus Nord, Google Pixel 4a 5G, Moto G 5G Plus, Samsung Galaxy A51 5G, Redmi K30i – this is an incomplete list of mid-range smartphones that support the next generation of connectivity.

The Qualcomm Snapdragon 765G chipset played an important role in the spread of 5G in the mid-price segment. In addition to supporting fifth-generation cellular networks, including the mmWave range, it brings support for high refresh rates and 4K video recording at 60 frames per second to smartphones. This is why the Snapdragon 765G has been chosen by brands such as OnePlus, Samsung, Xiaomi, Nokia, LG, OPPO and Realme as the platform for their mid-range smartphones.

One cannot discount the fact that due to the coronavirus pandemic, purchasing activity has decreased, as have the income of many users. In this regard, the owners of flagships increasingly began to pay attention to cheaper models.

Whether buyers’ interest in mid-range smartphones will continue next year is hard to say. But if we consider that flagships have only been getting more expensive in recent years, and analysts are talking about the coming economic crisis, the demand for budget smartphones will continue.

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